Dr. A. Sivakantha Setty is a distinguished academic and researcher with over two decades of teaching, research, and administrative experience in higher education. His work bridges economics and management, with a focus on industrial development, employment generation, and business dynamics in emerging economies. He has served in several reputed business schools in India and is currently contributing to academic excellence at Manipal Academy of Higher Education, Dubai.

“Kangana Ranaut: Brand Ambassador or Brand Destroyer”, Sage Business Cases, Sage Publications, January 2024.

“Tanishq: Brand Activism Gone Wrong?”, Vision: The Journal of Business Perspective, Sage Publications, 2022 (SCOPUS Indexed).

“Parle Products: The Journey of Budget Brand towards Premiumisation”, Business Perspectives and Research, 2021 (SCOPUS and ABDC-C Indexed).

“Old Monk: The Resurrection of a Heritage Brand”, Business Perspectives and Research, 2020 (SCOPUS Indexed).

“Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism”, Problems and Perspectives in Management, 2019 (SCOPUS Indexed).

• Economics: Microeconomics, Macroeconomics, Development Economics, Agricultural Economics
• Business & Management: International Business, Export-Import Management, Corporate Governance, Business Ethics
• Marketing & Strategy: Consumer Behaviour, Brand Management, Retail Management, Entrepreneurship and Innovation